Sustainability

Sustainability

Design made to last.

We are truly committed to shaping a beautiful future for generations to come. That’s why, we create design made to last. Formed with much passion and care, in every seam and delicate detail. With caring comfort for the children who will wear it. Our timeless and nostalgic styles outlast trends and span the seasons. Nearly everything is made using materials with less environmental impact than conventional ones. Meaning that all cotton and wool is certified, and we use as much recycled materials as possible.

Our wish is for every Newbie garment to hold cherished memories of several children. Forever weaved into the seams. Garments to pass on like treasures, ready for new memories to be made by younger sisters and brothers. We aim to lessen our impact on the planet.

Our sustainability work:

How we work

Learn about our work with suppliers, materials, certifications, and more, including our sustainability report and modern slavery statement.

Labels & certifications

Learn more about the labels and certifications we use on some of our products, such as organic cotton, recycled polyester, RWS-certified wool, and more.

Safe products

We place strict demands on chemical use from both environmental and health perspectives, collaborating only with suppliers who meet these standards. Read more here.

Our sustainability targets

We are committed to actively transitioning our business to a sustainable model. Our key sustainability targets include reducing our climate footprint 50 percent by 2032, a range designed for the circular economy, and traceability from fibres to garments.

Read more on the Kappahl Group’s website here.

Our sustainability commitment

We are keen to work with responsible suppliers and require that they comply with our Sustainability Commitment (previously Code of Conduct) for suppliers.

Newbie is part of the Kappahl Group. Here, you can read about our joint Sustainability Commitment:

Certification update 2025-03-20
Due to problems with a certification body in India, we have not received the correct GOTS certificate for some products sold during the winter/early spring. We therefore cannot prove that the products are certified despite the marking on the packaging or the hangtag. Please see attached list with concerned products.