Cookie policy

1. General information about cookies

We use cookies and similar technologies on our website to deliver the service and provide you with the best possible user experience. Cookies and such similar technologies are small text files placed on your computer, mobile phone, or other device when you use our website. In this information, we cover:

The categories of cookies and similar technologies we use on our website
The purposes for which cookies and tracking technologies are used
How you can control the storage of cookies and tracking technologies

When we use the term "cookies," we also mean other types of technologies used to place or retrieve information on your device.

2. Contact

If you still have questions about how we use cookies after reading this policy, please contact us. You can find our contact details here.

3. Your consent

When you visit our digital channels, such as our website, we will ask you to make choices in our consent manager related to our use of cookies. Depending on the choices you have made, you may see the consent manager the next time you visit us. Otherwise, you can always change your choices by clicking on the "Cookies" link at the bottom left of our website.

4. Our cookies

When you visit our digital channels, we use four different categories of cookies. In this section, we describe the purposes for which different cookies are used. Since cookies often involve the processing of your personal data, we will also refer you to the relevant purpose in our privacy policy, where you can read more about how we process your personal data.

More information about which cookies are included in each category can be found in our consent tool. You can find our consent tool by clicking on "Cookies" at the bottom left of our website. If you click on "Services," you will also find detailed information about our cookies and which recipients can access your personal data under each cookie category.

4.1 Necessary cookies

These cookies are fundamental for our website to function technically and to deliver features that you request access to, i.e., click on. This can be to remember which products you have added to the cart until you choose to complete a purchase at checkout, to give you access to our chat tool, or to remember filter settings you have used on a category page so that you do not have to enter them again each time you click on a product page. We also use these cookies to remember the information you have entered in the form we use to register your order at checkout, to display a review you have left for one of our products.

Necessary cookies also help us remember different choices you have made related to your previous visits. For example, which language you prefer, which country you are in, or which delivery method, such as a pickup point, you prefer. We do this to facilitate your visit the next time you shop with us.

We also need to use necessary cookies for our digital services to have good performance, e.g., to load images and fonts faster on pages you visit on our website, or if required by a legal obligation, e.g., to follow up on information measures we have taken in connection with a product recall.

4.1.1 Processing of personal data

Necessary cookies used as described above also collect personal data, which is then used for the following purposes:

Purchases and orders
Simplifying purchases in digital channels
Customer service cases
Providing services in our digital channels
Legal obligations

Read more about these purposes in our privacy policy.

4.2 Personalization cookies

These cookies are needed to provide you with a more relevant experience of our digital channels based on how you use our channels, e.g., based on which pages you visit or which products you click on. Our goal with this is to provide you with the same level of personalized service online as when you shop in one of our stores.

These cookies are also used to facilitate your purchase and give you inspiration, for example, to give you inspiration through product recommendations, or to show the category "You have previously visited" on the product page.

We also have the ability to customize the content of our communication with you so that it becomes relevant to you.

4.2.1 Processing of personal data

Our personalization cookies also involve collecting personal data about you. These are used for the following purposes:

Personalization in our digital channels

Read more about these purposes in our privacy policy.

4.3 Analytics cookies

These cookies are used to access information related to our visitors and how they use our digital channels. We do this by creating reports to evaluate and develop our digital channels and the features we offer. Based on the reports, we can perform analyses to gain better insight and make decisions on how to simplify the use of our services, optimize existing features, or provide you with more relevant offers.

These cookies allow us, for example, to count visits and traffic sources to obtain reliable statistics of the visits, information about which pages are the most and least popular and see how visitors use the website.

To the extent possible, such analyses are performed in an aggregated format, which means that our reports only provide information about, for example, our customers’ or customer groups’ purchase history over a period, without specifically analyzing your individual purchase history.

4.3.1 Processing of personal data

Our analytics cookies also involve collecting personal data about you. These are used for the following purposes:

Development and improvement of our business, products, and services

Read more about this purpose in our privacy policy.

4.4 Marketing cookies

These cookies are used to display ads based on how you use our digital channels, providing you with more relevant ad content. For example, we can market ourselves through email newsletters about products you have added to your cart or through advertising in other third-party channels that you use outside our channels, i.e., on other websites, or social media.

4.4.1 Processing of personal data

Our marketing cookies also involve collecting personal data about you. These are used for the following purposes:

Marketing

Read more about this purpose in our privacy policy.

5. How long do we store cookies?

The duration of storage of cookies on your device varies. The time is counted from the last time you visited the website. After expiration, cookies are automatically deleted. If you click on "Services" in our consent tool, you can read about how long different cookies are stored under each category.

6. How can you control our use of cookies?

When you visit our website for the first time, you can choose which cookies we can use in our consent manager. If you choose to allow all types of cookies, you consent to our use of cookies as described in this cookie policy and in our consent tool. If you only want to consent to certain cookies, you can do so by making your choices in the consent manager, which you can find at the bottom left of the website under "Cookies". You can adjust your choices or withdraw your consent at any time.

You can always refuse cookies on your computer, tablet, or phone by changing the settings in your browser. How you find these settings depends on the browser you use. If you change the settings, please be advised that there are functions and services you cannot use because they require the website to remember the choices you make.

In the privacy settings for the services you use (e.g., Facebook and Google), you can often adjust your settings for how they collect data about you based on your usage. Your choices and adjustments on these services can affect which or which target groups you belong to. This way, you can influence your own advertising landscape online. Remember that you can always log out of services you use to reduce the collection of your data.

You can opt out of cookies from Google Analytics here.

Through YourAdChoices, you also have the opportunity to control how you see ads from certain companies. You can find their service here.

If you use a PC with a newer browser, you can delete your cookies using the shortcut keys: CTRL + SHIFT + Delete.

If the shortcut keys do not work and/or if you use a MAC, you can find out which browser you use and then click on the corresponding link:

Remember that if you use multiple browsers, you need to delete cookies from each browser that you use.

7. Changes to the policy

We may make changes to this cookie policy. The latest version is always available on our website.

Last updated 24.12.03