Design made to last.

Welcome to the magic world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, kids, and women in timeless design, with care at the heart of everything we do. We offer a full-range wardrobe for children aged 0 months to 8 years. The patterns are all hand-drawn in a soft color palette close to nature's very own shades. Garments to create a coordinated look with siblings. Garments to inherit. Nostalgic styles made to last.

We love matching outfits. Match with siblings and moms. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes adorable additions to the children's room - Newbie Room Collection. Storage boxes, toys and play tents - perfect for transforming the room into beautiful fairytale settings. So many treasures to love. We exist to make the future beautiful for generations to come.