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Welcome to the magic world of Newbie

A lifestyle brand for the little ones we love. Discover clothing in Swedish design, made to last. An extra warm welcome to all our new markets - Germany, Ireland, Slovenia, Romania and Croatia!
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Final Sale - Up to 70% off*

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Sustainability is at the heart of everything we do

We exist to make the future beautiful for generations to come. Every step of the way aiming to ease our impact on the environment.
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Recalled product

Newbie Rabbit Blanket
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Welcome to the world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby and kids in timeless design, with sustainability at the heart of everything we do. We offer a full range wardrobe for children 0-8 years. Soft bodysuits, comfy leggings and delicate baby dresses. The patterns are all hand-drawn in a soft colour palette close to nature’s very own shades. Garments to create a coordinated look with siblings. Garments to inherit. Nostalgic styles made to last. We love matching outfits. Matching with siblings and mums. That’s why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes adorable additions to the children’s room. Storage boxes and toys. Perfect for transforming the room into beautiful fairy-tale settings. So many treasures to love. The collections are made from more sustainable materials, where all the cotton is organic and for the most part GOTS-certified. In every step of the way aiming to ease our influence on earth. We exist to make the future beautiful for generations to come.