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Welcome to the magic world of Newbie

A lifestyle brand for the little ones we love. Discover clothing in Swedish design, made to last. An extra warm welcome to all our new markets - Greece, Italy, Germany, Ireland, Slovenia, Romania and Croatia!
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Sustainability is at the heart of everything we do

We exist to make the future beautiful for generations to come. Every step of the way aiming to ease our impact on the environment.
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Welcome to the magic world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, kids, and women in timeless design, with care at the heart of everything we do. We offer a full-range wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft color palette close to nature's very own shades. Garments to create a coordinated look with siblings. Garments to inherit. Nostalgic styles made to last. We love matching outfits. Match with siblings and moms. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes adorable additions to the children's room - Newbie Room Collection. Storage boxes, toys and play tents - perfect for transforming the room into beautiful fairytale settings.

So many treasures to love. We exist to make the future beautiful for generations to come.