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Mid Season SALE - Up to 50% off

Can't be combined with other discounts and offers. Sale items may vary between online and in-store.
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Party outfits

Festive garments for celebrations and memorable occasions.

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Design made to last yet made with less

We are truly committed to shaping a beautiful future for generations to come. That’s why, we create design made to last. Read more about our sustainability work here.
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Newbie Gift Shop

We have the best gifts for your little one. Whether it's for kids, baby or newborn, you'll find the perfect present here.
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Welcome to the magic world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, kids, and women in timeless design, with care at the heart of everything we do. We offer a full-range wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft color palette close to nature's very own shades. Garments to create a coordinated look with siblings. Garments to inherit. Nostalgic styles made to last. We love matching outfits. Match with siblings and moms. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes adorable additions to the children's room - Newbie Room Collection. Storage boxes, toys and play tents - perfect for transforming the room into beautiful fairytale settings.

So many treasures to love. We exist to make the future beautiful for generations to come.